30 Secrets For Turning Browsers Into Buyers 1 to 6

Hey!

Over the next few days I will be giving you 30 top tips on turning browsers into buyers.

I'm sure you'll find some great tips and ideas for improving your sales and your relationship with your customers.

So let's get going..


1 - Keep people at your web site for as long as possible. Allow them to download free e-books, sign up for contests, use free online services, etc. This will help increase your sales. You could use pop-up pages, pop-under pages and exit pages too. But be warned, this can annoy some visitors. Don’t over do it.


2 - Anticipate any objections your visitors may have about your product’s offer. You must research your target audience's needs and wants. For example, your target audience may not like businesses that use free web site domains. Another example, they may not like to buy from web sites that don't accept offline checks.


3 - Remember not to use outrageous or unbelievable claims in your ad copy. People are too savvy online and won't believe you. For example, don't say, "You can make 1 million dollars in 2 days!" Another example, "You can fold paper at home and make up to $2000 a day!"


4 - Pick a good name for your business and product. Your names should be memorable and describe the kind of product you're offering. Names that rhyme are easy to remember. If you're selling information products you may want the word "publisher" in your business name. You also don't want your name to have any offensive words or phrases in it.


5 - Solve your customers’ complaints by being quick and friendly. The faster you respond, the more your customers feel you care about them. You could set up a handy FAQ (Frequently Asked Questions) list. You could also add more ways they contact you faster, like by e-mail, phone, web message system, fax, instant message, cell phone, etc.

6 - Never think your customers are satisfied with their purchase. You should be constantly finding new ways to over-deliver and improve your product and service. You could give them free surprise gifts, survey your customers, take all their opinions and questions seriously, set up focus groups to improve your product, etc.

Remember to check back to this blog for the next lot of hot tips.